William P. Lauder, Executive Chairman of The Estee Lauder Companies Inc., and Fabrizio Freda, President and CEO of The Estee Lauder Companies Inc., rang The New York Stock Exchange Opening Bell on October 1st – to kick off its Breast Cancer Awareness (BCA) Campaign, “We’re Stronger Together.”

They were joined by several colleagues who have been personally touched by breast cancer, and a BCRF researcher whose critical work on breast cancer is funded through the support of The Estee Lauder Companies.

William P. Lauder, executive chairman of The Estee Lauder Companies Inc. stated:

“Over the past twenty years, The BCA Campaign has made significant progress in bringing awareness to breast cancer and the fear that once surrounded the disease is being replaced by hope and inspiration. This year, we feel it is vitally important that we encourage people to move beyond awareness by taking actions that we know can help save lives. My mother, Evelyn H. Lauder, believed that no one can defeat breast cancer alone – this spirit of unity is at the heart of our Campaign as we bring people together across the globe to defeat this disease.”

Fabrizio Freda, president and CEO of The Estee Lauder Companies Inc. added:

“To date, The BCA Campaign has raised $48 million to support research, education and medical services worldwide. Our goal is to have this year’s Campaign resonate in every corner of the world, raise significant funds, empower people to share their strength and bring us closer than ever before to a world without breast cancer.”

The Estee Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of The Breast Cancer Research Foundation (BCRF), has been a leading voice for breast cancer awareness around the world.

Elizabeth Hurley, Estee Lauder spokesmodel and global ambassador for The BCA Campaign commented:

“I’m delighted to be a part of this dynamic new Campaign that encourages strength, bringing millions together worldwide — women, men, families — empowering them to garner strength from one another to accomplish Evelyn’s mission to eliminate breast cancer once and for all; Evelyn believed we could do it, and so do I. We will do it together.”

Photo: Ben Hider/NYSE Euronext, from NYSE Euronext’s Facebook page